UNPARALLELED STYLE.....UNBELIEVABLE ATTENTION TO DETAIL.....UNEQUALED VALUE!
Crownline's dedication to outstanding quality and craftsmanship results in a better long term investment for your family!
Crownline boats are without a doubt the most exciting and progressive stern drive and outboard boats on the market today. By successfully marrying a sexy, sporty look with that of a high sophistication, Crownline boats have designed boats that have sports car styling, without sacrificing convenience and comfort. And, their ride is second to none! Whether you are shopping for a bowrider, sport deckboat, cuddy or cruiser, Crownline is sure to have the model that is the perfect fit for you and your family!
Crownline is a distinguished and highly respected name throughout the boating industry, known for their exciting, dynamic design philosophies and innovative new model introductions. However, many of you may not know the history of this amazing company.
The boating business was no stranger to Fred Claxton, who began his boating career with the company producing the well-known Mark Twain boats. In 1977, he founded Celebrity Boats, a premier boat of that era. After several years of successful service, he sold Celebrity in 1987. Crownline Boats was established and incorporated by the Fred Claxton family in 1990. The Claxton reputation immediately attracted several key production managers who were instrumental in recruiting the cream of the crop of Southern Illinois boat builders. The first Crownline boats were built in a very small manufacturing facility located in Whittington, Illinois. The upholstery shop was situated separately in a vacant grade school gymnasium. The first boat produced, a 182 BR, rolled off the line on March 25, 1991. At that time Crownline employed less than 25 people and had yet to sign a definitive dealer.
By July 1991, Crownline had grown out of its Whittington location and was forced to find a larger facility. The building used by the Mark Twain Boat Company in West Frankfort, Illinois had recently been vacated and Crownline chose this location for its next temporary home. Three and a half years later, in December of 1994, Crownline’s new, state-of-the-art boat manufacturing plant was completed. This permanent facility was designed for better production efficiency and additional capacity for increased production requirements, allowing Crownline to continue its phenomenal growth.
Since its beginning, Crownline has successfully introduced models ranging from a 17'6" open bow to a 36' cabin cruiser. At present, Crownline has produced and shipped boats to dealers world-wide. Crownline’s professional dealer network consists of 150 marine establishments in the United States, Canada, Europe, South America, Russia and Australia.
In addition to making an impact in the marine industry, Crownline also positively affected the local economy, providing much needed jobs in Southern Illinois.
In April of 2007, Pouschine Cook Capital Management, based in New York, entered into a partnership with Crownline management to acquire the Company from the Claxtons. Because of its success growing the business for Crownline’s founders, management was afforded the opportunity to partner with a private equity firm, acquire the business and engage in the next stage of Crownline’s growth. Pouschine Cook was attracted to Crownline because of its significant growth opportunities and innovative styling. In December of 2008, Pouschine Cook Capital Management made the decision to seek strategic partners to operate Crownline and production was temporarily suspended.
In September of 2009, Crownline was purchased by Tony Zielinski and Dave and Lisa Wilson, Crownline’s current owners. These new owners bring extensive experience and knowledge of the boating industry. Tony Zielinski has extensive experience working for Ford Motor Company within its dealer development department and also owns a marine retail establishment in Wisconsin. Dave and Lisa Wilson own Misty Harbor and Ultracraft Boats. The Wilsons started Misty Harbor in 1990 and have since grown into one of the most well-established pontoon manufacturing company in the industry today. The new executive team brought back key members of Crownline’s previous management team and the new Crownline company was born. The first Crownline under new ownership rolled off the manufacturing line on 10/14/09. Crownline today is still one of the largest independent stern drive builders in the world and maintains a debt free company.
The Company Philosophy remains the same since the company was created by the Claxton family:
Crownline boats are built to zero tolerance standards for the best quality and value in the industry. That’s why they can offer one of the most comprehensive warranties in the industry!
LIFETIME STRUCTURAL warranty on the deck, hull and transom for as long as you own your boat!
LIFETIME WARRANTY on gauges (standard equipment)!
LIFETIME STRINGER SYSTEM WARRANTY against delamination or manufacturer’s defect!
FIVE YEAR WARRANTY against manufacturer’s defect on stainless steel!
FIVE YEAR WARRANTY on gelcoat blistering!
FIVE YEAR CANVAS AND UPHOLSTERY WARRANTY against manufacturer’s defects, seam tears and thread separation!
Crownline boats have been turning heads and setting new boat building standards for many years, generating much excitement and leading the way in innovative, award winning quality and design since 1990. And the Crownline saga continues today as they remain a dominant force in every aspect of successful boat manufacturing. Crownline’s "stare at me" flawless gelcoat that reflects the sexy, curvy style lines of our boats is sure to capture your attention and lure you in for a closer look. Next, you notice the meticulously thought out interiors, designed for driver and passenger comfort, convenience and safety. The rich, luxurious upholstery invites you to climb aboard and settle in. Yes, what you see on the outside is definitely quite impressive. However, what’s underneath will truly make you appreciate your Crownline ownership experience.
The manufacturing process begins with dedicated, experienced boat builders who take great pride in their work and in Crownline’s accomplishments. These dedicated professionals work hard each day, turning a great design into a great boat.
At Crownline, they believe the only way to ensure a flawless finish is to use traditional wooden plugs, even though this process is more expensive and labor intensive than other methods. Building their plugs in-house allows their master craftsmen to build many physical "mock-up" plugs to insure accuracy and allow improvements and modifications during the plug designing process. Their hands-on process ensures exceptional fit and finish quality and allows them the freedom to design in as many curves and style lines as they desire. After all design and quality criteria have been approved by top management, the glass master is made. It is from this master that all molds used in production will be generated.
Crownline molds are stored indoors in a specifically controlled environment and are carefully covered to protect them from dust, debris, scratches, and even fingerprints when they are not in use. The molds are maintained utilizing a strict, meticulous schedule during which molds are re- waxed after every pull, and removed from production to be thoroughly stripped, cleaned and re-waxed following an established number of pulls. This high maintenance, labor intensive level of care results in the lustrous, "mirror" gelcoat finish that Crownline boats are so well known for.
Gel coat is applied to the mold in state of the art, environmentally controlled gel coat booths. Crownline uses only the finest ingredients to ensure superior blister resistance, UV resistance, and long lasting shine. Each gel coat color is applied through its own individual spray gun for true color integrity. The areas receiving accent colors are covered with fine line tape and paper. Then the paper and tape are removed and the accent gelcoat is shot. This "wet on wet" application is the reason Crownline boats have no overlap in the gelcoat colors. Very few manufacturers apply gel coat in this very effective and very costly manner. At Crownline, quality is significantly more important than faster, more automated production processes. Because of their processes and commitment to quality, Crownline consistently measures 95-99 on a 100 point scale for "luster", as measured by their industry leading gel coat supplier!
Crownline’s lamination process sets them apart in cosmetic appearance, strength and flexibility. All units receive a minimum cure time of 60 minutes following gel coat application. Most receive several hours before the lamination process begins. Other manufacturers do not allow this much set up time. At Crownline, however, they believe the overall quality and premium cosmetics of the gel coat are well worth the additional time. Two coats of vinyl ester barrier are applied and allowed to cure. Next, chopped glass and spray core are applied and hand rolled. Crownline laminators use flashlights while rolling the skins smooth to eliminate air bubbles and the possibility of voids. This close attention to detail is imperative due to the many curves and contours in the designs of their molds, guaranteeing that the cosmetics on Crownline boats exterior gel are impeccable.
After the lamination process is completed, the unit is extracted from the mold in a pristine environment. When the part is pulled from the molds revealing a lustrous, glossy finish, the investment in Crownline’s wooden plugs, mold curing times, quality materials and maintenance schedule reveal their true value.
At Crownline, all engines and drives are installed by highly skilled technicians who are trained, tested and certified by Mercruiser. And they must be recertified each and every year. Most builders ship the drives in a box, uninstalled. But at Crownline, highly trained professionals are entrusted with that task.
Every boat is on-water tested on Lake Crownline before it ever leaves their facility. Every engine is checked, as well as items like power trim, fuel tank, pumps, electrical wiring, and shift and throttle cables. Every Crownline is put through its paces and it has to function flawlessly!
Every Crownline boat is thoroughly inspected at crucial intervals during the entire build process. Once the boat has passed Crownline’s rigorous on-water test, it is then subjected to one more extremely thorough final inspection by their in-house experts, who carefully examines every boat from bow to stern and must personally sign off on the final condition of the boat before it leaves the plant.
At WATERSPORTS CENTRAL, we realize that boats are meant to be a long term investment for your family. As you can see, Crownline boats are quality built for long lasting, trouble-free enjoyment. Even in this age of automation, Crownline builds their boats one at a time because they believe that quality control is significantly more important than automated production items.
Eddie, WE LOVE THE BOAT!! It is a perfect fit for our family! We have been out on it numerous times and have had so much fun. We all wanted to just take a minute to say thank you SO much for all the time you spent with us, all the questions you answered and for letting us try out different boats on the water. Your knowledge and expertise ensured that we bought the right boat. Thank you again for everything and hope to see you out on the lake!
Eddie, thank you for the help with the new boat on Lake Burton. The time you spent orienting me to the boat made the transition to the lake much easier for me. Many thanks to you and Ricky for your great customer service and attention to detail. I'll be glad to highly recommend you guys in the future!
First time boat owners! Andy was knowledgeable, friendly, honest and encouraging throughout the process. Awesome experience with everyone at WaterSports!
Tommy Lee was great! We enjoyed working with him.
Ricky was excellent!
Great group of people: service, sales (Mike D) and ownership.
Excellent. Chad was extremely helpful during the purchase of my boat, often staying after hours to assist. Chad was often juggling multiple customers during Feb/March.