Press Releases

WaterSports Central Announces Lake Allatoona and Lake Burton Locations

Buford, Georgia (February 11, 2019): WaterSports Central Inc. announces expansion to Lake Burton and Lake Allatoona, providing increased convenience and better service to the boaters of North and Northwest Georgia. 

Opening soon, WaterSports Central’s Allatoona location at Little River Marina is a relief for those who boat on Lake Allatoona, Blue Ridge, and the other waterways of Northwest Georgia. The Allatoona location includes a service and parts center as well as a pro shop, stocking the same high-performance products that Allatoona Adventures has been known to carry. A 20 plus year veteran in the marine service industry, Greg Silver, will lead Allatoona’s operations. With convenient water access, this location not only helps with service efficiency, but also provides a favorable setting for demoing the various lines that WaterSports Central features, including NautiqueBryant, and Crownline. Danny Biebricher, GM of Suntex-managed Little River and Glade Marinas, commented “We are beyond excited to be bringing Watersports Central to our Team at Little River Marina this season. This will have a tremendous impact for our customers, with improvements to our Marina Ship Store, Surf Shop, and Service Center. Most importantly, we are proud to be able to offer our customers a new and improved boat buying experience right here at the marina.”

allatoona interior

Beginning April 1st, WaterSports Central will open at LaPrades Marina, an F3 Marina managed property. The location will offer a complete service and sales center featuring Nautique, Bryant, and Crownline boats.  Additionally, WaterSports Central at Lake Burton will feature a fully stocked pro-shop, complementing the existing luxury amenities that LaPrades currently offers. WaterSports Central’s General Manager of Lake Rabun’s store, Tyler Nichols, will expand his scope to include Lake Burton’s facility as well. Tyler said “While Burton and Rabun are technically connected, the two have very distinct personalities and unique needs. I am excited we now have a platform to cater to both lakes and their residents, not to mention provide more convenience for the surrounding waterways like Chatuge and Yonah.” LaPrades GM Katie Brotherton added, "We look forward to this partnership and to better serving our boater community." 

Burton Rendering (1)

Professional, consistent and timely service are qualities WaterSports Central upholds and these new locations will continue to deliver the same unmatched level of excellence. With hundreds of marine certifications through most brands in the industry, WaterSports Central technicians can efficiently work on the majority of makes and models available. Accompanying the proficiency of WaterSports Central’s service department is the expertise of, whose presence can be experienced at both locations with the best watersports-specific equipment on the market. With the addition of these two locations, WaterSports Central is poised to provide an unparalleled experience no matter where you boat in North Georgia.