At WaterSports Central, we are committed to providing uncompromising standards of quality, service, and professionalism to each member of our boating family. That means offering only the finest boats on the market, and providing excellent service to our valued customers.  

WaterSports Central has been providing our customers with the best boating experience possible for twenty years - taking customers from having the dream of owning a boat to actually living out that dream.  The WaterSports Central team is led by Johnny Crowe, who has had over 35 years of experience in the marine industry.  His philosophy for a successful business is to provide the highest quality products, built by top of the line manufacturers, and to surround himself with the most caring, dedicated and knowledgeable staff, people who take pride in their work every day.  We are proud to bring an unprecedented level of service, boating, and water sports expertise to North Georgia and South Carolina.  Since its inception in 1999, WaterSports Central has grown quickly to become the premier boat dealership on Lake Lanier’s Lanier Islands Parkway. In 2007, having outgrown our original facility, we constructed a new 11,000 square foot facility with a beautiful indoor boat display area and pro shop, offering our customers the very best shopping experience regardless of the weather outside. When the construction of the new building was completed, our previous showroom became our Parts and Service Department and Service Shop, one of the largest in Georgia with over 8000 square feet of room to serve you!

And now we are excited to bring MasterCraft, Crownline and Bryant to Seneca, South Carolina!  We are proud to provide superior sales and service, and a fully stocked parts and pro-shop!

Our staff at WaterSports Central has over 100 years of cumulative experience in the boating industry, with backgrounds in everything from boat manufacturing to professional wakeboarding. Our goal is to make your boat buying experience easy and fun and to support you after the sale with the finest service team in the area.  And, because they actually live the boating lifestyle with their families, our sales staff know the questions to ask you to determine which boat you and your family will truly love to spend time on!

In a fiercely competitive environment, we have consistently outshined our competitors with our top notch products and "people friendly" staff. We are committed to doing whatever it takes to earn the respect and loyalty of their customers. Stop by either of our locations and let us prove WaterSports Central is the place to buy your next boat!



In this fiercely competitive environment, we have consistently outshined our competitors in every way.  Our philosophy for a successful business is to provide the highest quality products, built by top of the line manufacturers, and to surround ourselves with the most caring, dedicated and knowledgeable staff who take pride in their work every day.  What this means to you, our customer, is that each of your experiences with WaterSports Central will be positive, informative and deliver the absolute best experience you can have.  We want to show you that you are our number one priority.  We invite you to stop by our showroom to experience all that we have to offer:

SALES STAFF:  The members of our staff at WaterSports Central bring an unprecedented amount of boating experience and knowledge to North Georgia and South Carolina.  Their laid back demeanors and no pressure personalities create a sales environment at WaterSports Central that is a true pleasure.

SERVICE STAFF:  Our service department is indeed the backbone of WaterSports Central and employs some of the most highly awarded and trained service, warranty and parts specialists and technicians in the South.  All maintain a high level of education, experience and know-how that make them the absolute best in the area!  And they believe in going out of their way to make sure your boating experience is a blessing, not a curse!  With innovative scheduling options, mobile service vans, a complete inventory of parts and plenty of staff on hand, our goal is to make your service experience seamless and easy so you can be back out on the water in no time!







BUFORD, GA 30518

(770) 831-8225



688 BYPASS 123

SENECA, SC 29678

(864) 886-2748





SATURDAY: 9:00 AM TO 4:00 PM





SATURDAY: 9:00 AM TO 4:00 PM





8:00 AM TO 5:00 PM


At WaterSports Central, we feel extremely fortunate to represent three of the most respected boat manufacturers in the industry today - MasterCraft, Crownline and Bryant.

MASTERCRAFT:  Ask our staff, ask your neighbor, ask professional water ski and wakeboard athletes all across the country who spend hundreds of hours training and setting records behind these boats every season;  they will all tell you that MasterCraft is hands down the finest inboard towboat in the world!  MasterCraft boats are the best built, best performing and most technologically advanced boats available in that market.  No other inboard boat company offers the level of quality, innovation, aesthetics, ride, durability and resale value that MasterCraft does.  Year after year they have proven to be the best.  Whether you are looking for a boat for waterskiing, wakeboarding, surfing, or just to take out a bunch of friends and do a little bit of everything, MasterCraft makes the boat to fit you perfectly.  Schedule an in-store appointment and a demo ride with a member of our sales staff and let us show you first hand why MasterCraft is the only inboard boat you should ever own!

CROWNLINE:  Unique contemporary styling, ride, quality, warranty, safety, standard features - these are the things that define what Crownlines are all about.  Since its first bowrider rolled off the production line in March of 1991, Crownline has grown to become a leading manufacturer, marketer and distributor of stern drive powerboats, becoming the fourth largest boat brand in the world in the 18' to 34' category, and the third largest boats that are 21' to 34'.  And Crownline is offering their outstanding boats with outboard engine applications!  Their unique mix of sports car styling, luxury and value is unequaled by any of their competitors.  Their commitment to excellence and dedication to each of their customers has driven their unprecedented success.  Crownline produces a large variety of boats to satisfy almost everyone's needs, including bowriders, sport deck boats, cuddies and cruisers.  There is sure to be a perfect fit for you!  If you have never experienced a Crownline, now is the time.  Schedule an appointment with one of our sales staff and come see why Crownline boats are the best in the business!

BRYANT: Bryant Boats is one of the most respected and storied boat builders in the industry The Bryant difference starts with craftsmen who are the most skilled and experienced in the world. With an average of 12 years of experience, each takes a high level of pride in creating top-of-the-line boats. Bryant is one of the few manufacturers who still insist on the hand lamination method to form fiberglass, ensuring that every boat has superior strength, durability and longevity on the water.  And you won't find any wood anywhere on a Bryant Boat. From the stringer to the transom to the upholstery bases, Bryant uses precision-molded composite fiberglass and high-density polyethylene plastic.  And, Bryant is the first and only manufacturer to locate the fuel tank in the bow of the boat. This design allows for quicker planing and better performance on the water. Stop by and check out these amazing boats today!