About Us

At WaterSports Central, we are committed to providing uncompromising standards of quality, service, and professionalism to each member of our boating family. That means offering only the finest boats on the market, and providing excellent service to our valued customers.  

WaterSports Central has been providing our customers with the best boating experience possible for almost twenty years – taking customers from having a vision of owning a boat to actually living out that dream. Our philosophy for a successful business is to provide the highest quality products, built by top of the line manufacturers. And we are proud to have the most caring, dedicated and knowledgeable team members, people who take pride in their work every day. We are pleased to bring an unprecedented level of service, boating, and water sports expertise to North Georgia and South Carolina. Our 11,000-square foot Buford sales facility, with a beautiful indoor boat display area, provides our customers the very best shopping experience regardless of the weather outside. And we remodeled our Surf Shop, located upstairs in our sales building, in 2017. Our 8,000-square foot Parts and Service Department and Service Shop received a total remodel in 2017 as well, increasing our working capacity and efficiency and providing a more pleasurable experience for our friends, customers and team members. And, we also proudly provide superior sales, service and a fully stocked parts and surf shop in our Seneca, South Carolina facility as well.

Our staff at WaterSports Central has over 100 years of cumulative experience in the boating industry, with backgrounds in everything from boat manufacturing to professional wakeboarding. Our goal is to make your boat buying experience easy and fun and to support you after the sale with the finest service team in the area. And, because they actually live the boating lifestyle with their families, our sales staff know the questions to ask you to determine which boat you and your family will truly love to spend time on for many years to come.

In a fiercely competitive environment, we have consistently outshined our competitors with our top-notch products and “people friendly” staff. We are committed to doing whatever it takes to earn the respect and loyalty of our customers. Stop by either of our locations and let us prove WaterSports Central is the place to buy your next boat!

Wakesurfing Boats | Wakeboard Boats | Ski Boats

Why are MasterCraft enthusiast’s so fanatical about the product? Because MasterCraft is and always has been, the industry leader in new product innovation, styling, comfort, performance and quality for well over four decades. Ask our staff, ask your neighbor, ask professional water ski and wakeboard athletes all across the country who spend hundreds of hours training and setting records behind these boats every season; they will all tell you that MasterCraft is hands down the finest inboard towboat in the world! MasterCraft boats are the best built, best performing and most technologically advanced boats available in that market. No other inboard boat company offers the level of quality, innovation, aesthetics, ride, durability and resale value that MasterCraft does. Year after year they have proven to be the best. Whether you are looking for a boat for waterskiing, wakeboarding, surfing, or if you want a boat that does it all, MasterCraft makes the boat to fit you perfectly. Schedule an in-store appointment and a demo ride with a member of our sales staff and let us show you first hand why MasterCraft is the only inboard boat you should ever own!

Innovation @ Work

Unique contemporary styling, ride, quality, warranty, safety, more standard features than all of the others – these are the things that define what Crownlines are all about. Since its first bowrider rolled off the production line in March of 1991, Crownline has grown to become a leading manufacturer, marketer and distributor of stern drive powerboats. And now, Crownline is offering their outstanding boats with outboard engine applications! Their unique mix of sports car styling, luxury and value is unequaled by any of their competitors. Their commitment to excellence and dedication to each of their customers has driven their unprecedented success. Crownline produces a large variety of boats to satisfy almost everyone’s needs, including bowriders, sport deck boats, cuddies and cruisers. There is sure to be a perfect fit for you! If you have never experienced a Crownline, now is the time. Schedule an appointment with one of our sales staff and come see why Crownline boats are the best in the business!

It's not just a boat, it's a Bryant

Bryant Boats is one of the most respected and storied boat builders in the industry. The Bryant difference starts with craftsmen who are the most skilled and experienced in the world. With an average of 12 years of experience, each takes a high level of pride in creating top-of-the-line boats. Bryant is one of the few manufacturers who still insist on the hand lamination method to form fiberglass, ensuring that every boat has superior strength, durability and longevity on the water. And you won’t find any wood anywhere on a Bryant Boat. From the stringer to the transom to the upholstery bases, Bryant uses precision-molded composite fiberglass and high-density polyethylene plastic. And, Bryant is the first and only manufacturer to locate the fuel tank in the bow of the boat. This design allows for quicker planing and better performance on the water. Stop by and check out these amazing boats today!

What makes us different

In this fiercely competitive environment, we have consistently outshined our competitors in every way. Our philosophy for a successful business is to provide the highest quality products, built by top of the line manufacturers, and to surround ourselves with the most caring, dedicated and knowledgeable team members who take pride in their work every day. What this means to you, our customer, is that each of your experiences with WaterSports Central will be positive, informative and deliver the absolute best experience you can have. We want to show you that you are our number one priority. We invite you to stop by our showroom to experience all that we have to offer!